Design Project Five: Social Media Branding

For this design project, I made social media covers and posts for Bass Pro Shops that show the brand’s connection to adventure and the outdoors. I used a green color pulled from the original logo to make a gradient background to reflect nature and bold italic text to keep the design simple and clear. The phrase “Your Adventure Starts Here” shares the brand’s message of excitement and exploration. My goal was to create designs that look clean, balanced, and true to the company’s style. Working on this project helped me understand more about how color, text, and layout come together to build a strong and consistent brand image.